Fall Vibes arrived and Alexander’s Aesthetics is here for it. Personally I love fall, the weather, the cute fits, pumpkin this and that, the transitional skincare and of course the fall traditions. In this blog, we will cover No Shave November, Transitional Skin Care and Black Friday, so grab your pumpkin spice and let’s go!
We all love a good No Shave November right? Those beards are definitely sweet on the eyes, but for estheticians we can put our own spin on this. We wax, so we can market this as a month to wax instead of shave. At Alexander’s Aesthetics we carry over 60 varieties of waxes from Cirepil (which has a sale of 15% OFF Select Cirepil Beads), ItalWax and Lycon. We love all of our waxes but it can be overwhelming to choose the right one. At the bottom of this blog is a handy tool you can download on how to pick the best wax for you and here is a link to our webinar. My personal favorite is Orchid from ItalWax, while Tiffany’s personal favorite is Manifico Hybrid from Lycon. If you are looking for a new wax, give us a call and talk to one of our on staff estheticians to help you narrow down your choices. And, if you are local and close to one of our stores, we’d love to have you come in and try some so you can touch, feel and smell them! Just give us a call.
Here is a free image you can use in your social media if you need help getting started.
Transitional skin care is another conversation estheticians should have with their clients. Maybe it’s a conversation we have in the treatment room or start posting about on social media. Estheticians and their clients might be cool as fall weather but that complexion isn’t flexin’ as much in these chilly months. Our clients skin might look more flaky, inflamed, red, dry and they could be having more breakouts than normal. The outermost layer of the skin also known as the moisture barrier (the epidermis) is composed of fats, proteins and skin cells, it acts like a shield to protect the skin. This is key information when it comes to how we can change our clients’ skin care. As temperatures drop, so does the humidity in the air and it becomes more dry. In correlation to this, the heaters in our home get cranked up and we have transepidermal water loss (TEWL).
POP QUIZ! What ingredients does the skin need to lock in moisture? Hyaluronic acid, Shea butter, squalane, phospholipids and bisabolol are a few to consider to keep the skin hydrated and at the pH the skin needs to be able to thrive. Don’t forget antioxidants, such as vitamin C (ascorbic acid) and vitamin E (tocopherol) that will support the barrier against free radicals that can cause further irritations.
During the autumn months we may need to pull back on the exfoliants if our client’s skin is irritated or compromised. This even includes our beloved retinol products. (Speaking of retinol, Happy Retinol Day, November 7th.) If your clients are receiving chemical peel treatments, enzyme treatments, or are using more aggressive home care products, we must ensure they are also using other nourishing products. I’ll list my favorite fall/transitional retail products down below.
What vibes do the words Black Friday invoke? For some the anxiety is real when we think of the day after Thanksgiving, the lines, crowds and bickering for the last instapot. But lucky for you, all the shopping your heart desires can be done online, and man do we have some amazing sales for you. In fact, they are so fabulous, we have to keep them top secret until we are closer to the day! Please sign up to join the mailing list to be the first to know. FYI you have to scroll to the bottom of the page to get to the area where you can sign up.